Q. What is an e-Conversation?

A. An e-Conversation is the next generation of marketing. With the rise of the internet, consumers have changed their buying process. Consumers seek out answers through the internet, and buy from companies who can provide answers and expertise, and who engage customers in online conversation.

Q. How does it work?

A. e-Conversation Solutions helps leverage your company's expertise through the power of video and YouTube to provide answers about your product or service. Customers are seeking answers and expertise, and video is 50 times more likely to show up on the first page of search results than text. With e-Conversation, you can make this work for your company.

The e-Conversation Solutions' process starts with understanding the needs of your customers and prospects. Once we know what they want, we create a  25 - 30 minute interview with a spokesperson/subject matter expert from your organization. We then break the interview into short "answer bits", and create a powerful YouTube channel for your company. Then we distribute the "answers bits" to blogs, social media venues, radio etc... These clips are used to create an ongoing e-conversation with your customers and prospects, long after your sales force has left the building.

Q. What makes e-conversation so unique?

A. The video and other media messages and key words are created and managed by experienced staff for search engine optimization, as well as tailored for specific social media venues. This means anybody looking for information on a product or service similar to yours is more likely to find your information than if you placed it yourself.

Q. How will I know if it's working?

A. Our staff will prepare monthly reports for you with metrics such as hits, click throughs and unique readers that will clearly show you what is working and what needs to be adjusted. This will enable us to build on what is working and make changes real time to optimize your e-Conversation.

Q. Can I change my message?

A. Yes. In fact, our monthly tracking report will statistically show which aspect of your product and service is drawing the most attention. Then we will know which messages and key points should be duplicated in other marketing and public relations activities.

Q. Can I have my web company or IT department do this?

Q. What else does e-Conversation Solutions do that is unique?

A. Our staff keeps your message in a prominent position in multiple media environments, so your message is always read. Plus our staff will cross-reference your information so your message becomes a preferred link. In addition, e-Conversation Solutions has the ability to provide captioning that will allow the Google translation tool to display in over 50 different languages. Channels focusing on specific countries can also be created, allowing your company to appear to be local for prospects in that market.

 

Q. How does e-Conversation differ from traditional marketing?

A. The e- Conversation Solutions process  is focused on creating the answers your customers/prospects are looking for.  Social media tools (YouTube, Twitter, Facebook, Linkedin etc) are utilized to maintain each answer or set of answers as an event.  A new blog posting, subject matter expert interview, or even reaching a milestone as to number of viewers are all events. 

 

Combining these mini-events with effective email marketing can create a continual dialogue or e-conversation with customers and prospects. 

 

Q. How is this different from traditional “selling”?

A. By constantly creating content, then measuring viewer interest, e-Conversation adjusts in real time to a rapidly changing marketplace. 

 

Q. How can e-Conversation help my company go national or global?

In any given week, our videos reach up to 25 states. Check out the reach of an e-Conversation video from our YouTube analytics:

 

And a video explanation of the global capabilities of the e-Conversation process: