"Using Video to Reach your Prospects"
featured in Crain's
Small Business Blog
Linking Companies to the Power of the Internet
How can your business attract more qualified sales prospects? The heart of the e-Conversation process is the creation of video Answer Bits. We begin by understanding your company’s product, and how it aligns with the needs of your customers. From there, we determine the key questions that your customers want to know. Questions such as: What differentiates you from the competition? How does your product work? What solutions does your product offer the customer? What are examples of satisfied customers?
Did you know that many internet searchers use the word "expert" in their query? How can your company become the industry expert? We work with you to create a series of video Answer Bits that will answer your prospects' and customers' questions and showcase your company's expertise.
Our video clips are effective for three main reasons:
1. They aren’t ads. In today’s world, people don't want to see ads. They want their questions answered by industry experts: your company's experts. Our videos harness their brillance to provide answers to the important questions in your industry.
2. They get to the point. People will click your videos expecting a quick and effective message, and our videos deliver.
3. We know how to circulate video content. With our Total Message Management process, your video will be seen by the people who matter most: your customers and prospects.
Check out an example of an Answer Bit, featuring Ken Yancey, CEO of SCORE: